Rollback of Zoho Campaigns' recent updates

Zoho Campaigns

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Rollback of Zoho Campaigns' recent updates

Posted 3 years ago


Zoho had recently written it's customers about the removal of a few features in product of it's product "Zoho Books". Many of it's users responded to the announcement and provided some critical feedback, for which we zoho was thankful.

According to zoho, the idea behind the feature update was to:

  • Have a well-defined product positioning of both Zoho Campaigns and Zoho MarketingHub to help users decide between the two.
  • Improve the user experience within Zoho Campaigns by removing redundant features.
  • Streamline the product in order to facilitate smooth migration from Zoho Campaigns to Zoho MarketingHub when we release the 2.0 version of the latter.

However, after hearing users feedback, zoho realized it made a mistake in doing this at this point of time, without giving enough notice to it's users.

We will roll back this update of Zoho Campaigns early next week. These features will continue to exist in the product.

Once we release the new version of Zoho MarketingHub and provide smooth migration paths, we will revisit this decision.

Zoho is moving in a direction where it wants to remove complexities in Zoho Campaigns and make it light, easy to use, and provide consistent user experience between Zoho Campaigns and Zoho MarketingHub.

This will help customers seamlessly move to Zoho MarketingHub later when needed with all data intact.  Zoho assured it's customers it is committed to providing the best experience in all touchpoints to our partners and customers, that includes our product releases and updates.

Further statement from ZOHO reads, "However, this was an error of judgement from our end. I am sorry we let you down. Please be assured that this was an exception. We thank you again for your valuable feedback and assure you that we will work towards gaining back your trust and goodwill".

 


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